Services / Loyalty consulting / Loyalty Maturity Check
How mature is your customer loyalty approach?
Answer 16 questions on seven fields of action of the loyalty ecosystem. You immediately see where you stand and where the greatest potential lies.
- about 5 minutes
- no sign-up
- short report right away
Your answers stay in your browser until you request the detailed evaluation yourself.
The seven fields of action at a glance
The check follows the building blocks we look at in loyalty consulting. For each block, our consulting page offers a more detailed overview.
Strategy and target picture
Target groups, value proposition and the role of customer loyalty in the business model.
To the building block →02Concept and mechanics
Added value, services, partners and, where it makes sense, program mechanics such as status, cashback or coupons.
To the building block →03Business case
Costs, impact and payback, traceably derived and prepared for decisions.
To the building block →04Experience and campaigns
Touchpoints and channels, customer identification, registration, activation and lifecycle.
To the building block →05Performance management
KPI system and dashboards that show whether customer loyalty works, from revenue penetration to opt-in rate.
To the building block →06Operating model and governance
Roles, processes and decision paths for ongoing operations.
To the building block →07Technology and service providers
Requirements, selection and implementation of loyalty and CRM platforms.
To the building block →Would you like to go deeper into your result?
We classify your profile and show where to start first.